LISTING PLAN OF ACTION presented by PAUL MICHAEL
Objectives are as follows:
• To assist in getting as many qualified buyers as possible into your home until it is sold.
• To communicate to you weekly the results of our activity.
• To assist you in negotiating the highest dollar value… between you and the buyer.
The following are steps I take to get a home sold… The “Proactive Approach”.
• Submit your home to our local Multiple Listing Service, Realtor.com and a multitude of other online searches.
• Price your home competitively… to open the market vs. narrowing the market.
• Promote your home at our company meetings.
• Develop a list of features of your home for other BROKERS and REALTORS® to use with their potential buyers.
• Fax and/or email a feature and benefit sheet to the Top Agents in the marketplace for their potential buyers.
• Suggest and advise as to any changes you may want to make in your property to make it more saleable.
• Constantly update you as to any changes in the marketplace.
• Prospect 2 -3 hours per day and talk to 20 – 30 people looking for potential buyers.
• Contact over the next seven days… my buyer leads, center of influence and past clients for their referrals and potential buyers.
• Add additional exposure through a professional sign and an electronic lock box.
• Whenever possible, pre-qualify the prospective buyer.
• Keep you aware of the various methods of financing that a buyer may want to use.
• When possible, have the cooperating BROKER in the same area tour your home.
• Follow up on the sales people that have shown your home… for their feedback and response.
• Assist you in arranging interim financing… if necessary.
• Represent you on all offer presentations… to assist you in negotiating the best price and terms.
• Handle all the follow-up upon a contract being accepted… all mortgage, title and other closing procedures.
• Deliver your check at closing.